I was looking through the Yoast SEO settings and came across ‘breadcrumbs’. It seems like something I must have, and does not appear difficult to implement. Yoast SEO Breadcrumbs are a navigation aid for the WordPress website, and can be added to the “Theme” of the site.
From the Yoast website:
When Hansel and Gretel went into the woods, Hansel dropped pieces of bread on the ground so they could find their way home if the two of them ever got lost. These breadcrumbs eventually became the model for the breadcrumbs we see on websites nowadays. A breadcrumb is a small text path, often located at the top of a page. On yoast.com, for instance, the path to our Yoast SEO plugin page is Home > Software > WordPress Plugins > Yoast SEO for WordPress. This breadcrumb immediately shows you where you are. Every part of that path is clickable, all the way to the homepage.
Breadcrumbs also appear in Google. If you use Yoast SEO or add the correct form of structured data to your site, search engines can pick up this data and could show your breadcrumbs in the search results. These provide users an easy to understand overview of where the page sits on your site.
I’m in. I carefully typed in the code snippet adding it to the bottom of my theme’s header.php file. This should help improve traffic and site navigation, and help prevent the dreaded “Bounce Rate”
Advantages to using breadcrumbs
There are a couple of advantages to using breadcrumbs on your site. Let’s go over them quickly:
1. Google loves them
Your visitors like breadcrumbs, but Google likes them as well. Breadcrumbs give Google another way of figuring out how your website is structured. In addition to that, Google might use your breadcrumbs to show these in the search results. This way, your search result will at one become much more enticing to users. To increase the chance to get these breadcrumbs in Google, you need to add structured data or use Yoast SEO.
2. They enhance the user experience
People hate to get lost. When confronted with a new location, people often look around in search of recognizable objects or landmarks. The same goes for websites. You need to keep visitors happy and reduce as much friction as possible. Breadcrumbs can help your user experience since it is a well-known interface element that instantly shows people a way out. No need to click the back button!
3. They lower bounce rates
Hardly anyone comes in via the homepage anymore. It’s all organic search nowadays. That means every part of your site could be an entry point. You must come up with a way to guide these visitors to other parts of your site if the selected page does not meet their expectations. Breadcrumbs can lower bounce rates because you’re offering visitors an alternative means of browsing your site. Don’t you think it’s better to send a visitor to your homepage than back to Google?